the portfolio


My Work

SOMETHING...SOMETHING

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// 2025 //

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Preview of Project Three Project Three Placeholder
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Journal

Inspiration, Portfolio,
& Process



    ‎ ‎ ‎




    PLEASE DO NOT REDISTRIBUTE, COPY, NOR CLAIM AS YOURS UNDER ANY CIRCUMSTANCES.

Portfolio



    Welcome to my portfolio journal. I wanted to share my work in a way that feels a bit more personal and gives you a peek behind the scenes. This is less of a formal presentation and more like an idea notebook where I can showcase the process behind my work. From high-profile clientele works to personal passion projects, each page holds a brief description of the work and the concept behind it.
    (This is not optimized for mobile viewing.)

    Project Two: Quiet Luxury

    **Publication/Client:** High-End Magazine Name

    **Year:** 2024 | **Category:** Photography & Art Direction

    I developed the visual identity and art direction for this spring campaign, focusing on soft lighting and natural textures to evoke a sense of quiet luxury. This piece was featured on the cover. My goal was to move away from overt branding and let the **quality of the image speak for itself**.

    Project Three: The Fable

    **Publication/Client:** Children's Book Publisher

    **Year:** 2023 | **Category:** Illustration & Typography

    My favorite part was creating custom illustrations for the chapter headings, giving the narrative a playful, hand-drawn quality that readers instantly connected with. I experimented with a **watercolour palette** to give the entire book a nostalgic, tactile feel.

    Project Four: Brand Identity

    **Publication/Client:** Tech Start-up

    **Year:** 2024 | **Category:** Logo & Visual System

    This project involved creating a full visual identity system from scratch. I designed the logo, color palette, and a custom icon set to give the new tech start-up a clean, trustworthy, and modern feel. The focus was on **simplicity and scalability**.